Optimizing a website for Google requires a well-thought-out strategy and meticulous implementation. Here’s a detailed guide to help you optimize your site for search engine optimization.

A. Semantic Aspect:

1. Study Your Audience:

• Demographic Analysis: Identify the age, gender, location, and interests of your audience.
• Browsing Behavior: Use tools like Google Analytics to determine the most visited pages, time spent on each page, and bounce rate.

2. Write from H1 to H6:

• Importance of Hierarchy: Search engines use title tags to determine the structure of your content.
• Keywords in Titles: Incorporate your main keyword in the H1 and use variants or secondary keywords in subheadings.

3. Work on Writing Your Metadata:

• Title Tag: It should be concise (less than 60 characters) and include the main keyword.
• Meta Description: Write an enticing description of less than 160 characters that encourages clicks.

4. One Keyword per Page:

• Keyword Research: Use tools like Google Keyword Planner to identify terms searched by your audience.
• Content Optimization: Naturally integrate the keyword into the content, titles, metadata, and URLs.

5. Your Internal Links:

• Linking Structure: Create a logical internal linking structure that guides users through your site.
• Anchor Text: Use relevant anchor texts for your links, avoid generic terms like “click here.”

B. Technical Aspect:

1. CDN (Content Delivery Network):

• Benefits: A CDN stores copies of your site on multiple servers worldwide, thus reducing loading time.
• Selecting the Right CDN: Services like Cloudflare or Akamai can help improve your site’s speed and security.

2. Images in Webp and Resized:

• Conversion to Webp: This format offers comparable quality to JPEG with a reduced file size.
• Resizing Tools: Use tools like TinyPNG to resize your images without losing quality.

3. Video Compression in Webm:

• Benefits of Webm: Open format with efficient compression, ideal for the web.
• Video Hosting: Consider using platforms like YouTube or Vimeo to reduce the load on your server.

4. Metadata and Alt Attribute:

• Importance of the Alt Attribute: It describes the content of images, essential for accessibility and SEO.
• Metadata Optimization: Ensure each image has relevant metadata and descriptive file names.

5. Netlinking:

• Incoming Links: Get backlinks from quality sites relevant to your niche.
• Avoid Bad Links: Low-quality or spammy links can penalize your site.

6. Site Speed:

• Importance of Speed: Google considers loading speed as a crucial ranking factor.
• Testing Tools: Use Google PageSpeed Insights or GTmetrix to assess and improve your site’s speed.
• Server Optimization: Ensure you use quality hosting, consider using caching, and compress your CSS, JS, and HTML files.